Our mandate was to build strong awareness for Suganon by showcasing its benefits and the many ways it fits into a healthier lifestyle. We brought the brand to life through engaging experiences that sparked curiosity and encouraged product trials. The result? New consumers were excited to try Suganon for the first time, while existing customers were re-energised — especially around exploring the brand’s savory range. We didn’t just create awareness — we created appetite.

Brand Awareness • Mall Activation • Sampling • Competition • GiveAways